Impacto dos eventos culturais na promoção do distrito de Massinga como destino turístico

Abstract

Cultural events play an essential role in the social, cultural, political and economic context of a country or region. In tourism, they appear as a 'weapon' to identify or position a destination, attract more tourists, improve the image of the place or combat seasonality. The present work with the theme Impact of Cultural Events in the Promotion of the District of Massinga as a Tourist Destination, aims to understand the impacts of cultural events in promoting the district as a tourist destination, through the perception of the fundamentals of cultural events, their relationship with tourism, negative and positive impacts of cultural events and strategies to promote the tourist destination through events. In methodological terms, the research is of an exploratory nature, having as fundamental procedure the bibliographical research and field work. The survey results show that cultural events tend to promote the district of Massinga as a tourist destination, improve the living conditions of host communities, negative or positive experiences of cultural events easily influence the decision of many through social media. Revealing that the promotion of the destination can be stimulated through cultural events, tax incentives for event promoters and tour operators, creation of financing funds to support the realization of events, but all strategies are accompanied by effective means and forms of communication given the trends in promoting the district as a tourist destination. (TRADUÇÃO NOSSA)