Contributo da animação no aumento da procura turística no Município de Inhambane

Abstract

Tourist entertainment as a component of the tourist offer, has unique and singular characteristics, which may be linked to various factors of choice for a destination by tourists. Thus, studying the contribution of tourist entertainment is linked to the analysis of consumer behavior of a destination and its contribution to increasing occupancy rates through the tourist flow, the field research also shows that operators recognize that animation carried out at the local level contributes to the increase of visitor rates in the destination municipality of Inhambane and, consequently, the increase in the occupancy rate in reception units. In this context, this work seeks to understand the contribution of tourist entertainment in increasing tourist demand in the Municipality of Inhambane. The research methodology was considered exploratory, as the approach was quantitative and the statistical method was used in the processing of information from the surveys through the Google Docs forum. After analyzing the data, it was found that tourist entertainment activities are a catalyst for tourism demand in the municipality of Inhambane. The study was of great value as it served to enhance and mature the curricular knowledge acquired during the course and allowed contact with the reality of the working world. As the results obtained in the scope of the research will allow to raise awareness and arouse the interest of the public and private sector and the local community to invest in tourist entertainment activities, that is, in planning, thus contributing to the process of local development, insofar as develops activities in the host communities, preserves tradition, promotes the destination and, consequently, economic growth.(TRADUÇÃO NOSSA)