(Re) pensando nos museus virtuais como estratégia de comunicação em instituições museológicas de Moçambique

Abstract

This work aims to understand the combination between Virtual Museums and the possibility of greater proximity between these museological institutions and their audiences. This proximity, as demonstrated throughout the work, is based on the possibility of creating museums that privilege the Virtual sense, as an element of reinvention in the management of museums in Mozambique. The research was carried out using qualitative methodology based on inductive, historical and comparative methods, in the analysis of bibliographic, documentary and interview material. This combination of methodological procedures made it possible to collect and relate different data such as, for example, statistical reports, videos and interviews that were important in the construction of my argument, which is based on the idea of adopting the “virtual” by museological institutions. The results of the research suggest that the “virtual” to be perceived as a virtual museum constitutes an important strategy for museums communication and interaction, through, for example, the use of the website, social networks, virtual exhibitions, among others. In all this context, it should be noted that an important asset for the preservation and dissemination of cultural heritage, the fact that Museums can no longer be seen as a static institution, accessible only when visited in person and become spaces more autonomous and interactive for visitors.