Eventos como estratégia de diversificação do produto turístico nos destinos turísticos

Abstract

This work addresses the issue of events as a strategy for diversifying the tourist product in tourist destinations. Events have become worldwide activities that promote economic, social, political and tourist development in the host destinations. Since several tourist destinations are currently adopting events as the main tourist product and not just as a complementary element to tourism due to its power to occur at any time of the year and its ability to attract tourists from different places to destinations. The work aims to understand the events as a strategy for diversifying the tourist product in tourist destinations. In order to carry out the work, bibliographic collection was used, which allowed for the presentation of various ideas available in various specialized works on the subject, also supported by the search for documents and articles available that deal with the subject on the internet. The research results show that with the implementation of events as a tourist product, they can contribute to the creation of new tourism alternatives, reduce seasonality, allow capturing and retaining tourist flows and provide economic, social, physical, environmental and tourist benefits to the community location and tourist destination. (TRADUÇÃO NOSSA)